By Ronald J. Ebert,Ricky W. Griffin
For advent to company courses.
Focus at the sensible talents and significant advancements in Business
The fresh occasions in family and international economies are offering unparalleled demanding situations, pleasure, and disappointments for business–and a necessity for a metamorphosis in advent to enterprise classes and texts. Business Essentials captures the common importance of those advancements and provides their implications on companies today.
The Eleventh Edition comprises new real-world examples and examine findings, supporting scholars to work out how marketers are placing into perform the techniques that they're studying, and making this article the most up-tp-date and proper one in the marketplace this day.
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Extra resources for Business Essentials, Global Edition
Business Essentials, Global Edition by Ronald J. Ebert,Ricky W. Griffin